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Valtra to unveil The Boss at LAMMA

Valtra will unveil its new flagship 6th generation S Series, nicknamed 'The Boss', at LAMMA 2024, which takes place on January 17-18 at the NEC in Birmingham.

This is the first time that the machine will be displayed in the UK.
The S-Series is manufactured at Valtra’s home in Suolahti, Finland and all S-Series models are now available with Valtra Unlimited options to further refine profitability, productivity and looks, the company says.
As well as The Boss, Valtra’s entire range from its award-winning 5th generation A, G, N and T Series tractors to the Tractor of the Year finalist and winner of the Farm Machine 2023 Jury Award – the Q Series – will be on display also. Valtra says it will also be demonstrating the Q Series features during timed presentation slots at the machinery demo area in Hall 10.
This year, Valtra will be joined on the stand at the show by representatives from the UK and Irish Valtra dealer network, AGCO Finance and AGCO Parts and Customer Support. The latter will have its own dedicated area on the stand where they will be showcasing AGCO Parts genuine accessories, AGCO Academy featuring technical service apprenticeships, AGCO eCommerce covering retail customer portal and AGCO Care & Connect focussing on warranty packages and telemetry. Valtra Unlimited customisation has proven extremely popular in recent years, with over one third of all tractors leaving Valtra’s Suolahti plant having some form of Unlimited customisation. With that in mind, Valtra will also be joined by colleagues from both the Valtra Unlimited and Smart Agricultural Engineering teams who will be demonstrating several products including the all-new Smart Top Link, an innovative product solution designed for improved fertiliser application accuracy. Visitors are encouraged to pre-register with the Valtra stand.