Smart companies, smart farming
Moonsyst

Moonsyst was founded in 2020 by Desmond Savage and Peter Gesler. The dynamic duo initially developed what is referred to as an ingestible 'Fitbit’ for cows; a smart rumen-monitoring solution. Information gathered from the animal’s rumen helps farmers to accurately detect heats, monitor health conditions, and ultimately, improve productivity. It is supported by cloud-based Internet of Things (IoT) software that can be accessed on a phone and/or PC, anywhere, and at any time.
The company’s most recent product is a bolus for calves and other small ruminants such as sheep, goats, and deer. It measures rumination and pH in the rumen, which provide an indication of rumen function and how well the animals are responding to the feed provided.
Last year was a rewarding and award-winning year for the livestock-monitoring-technology company. Following completion of the third AgTechUCD Agccelerator Programme, Moonsyst was named the AIB and Yield Lab AgTech Start-up 2024, receiving a €10,000 prize fund. Also in 2024, it won two awards at the AXA Insurance National Dairy Show: the Technology Innovation and Sustainability Innovation awards for its calf bolus product. And, at Agromek 2024, the calf bolus product received prestigious ‘Star’ recognition.
According to a 2018 paper published by Teagasc researchers, ‘feed intake behaviour’ is one of the best indicators of health and welfare of dairy cows. A healthy rumen makes for a happy cow, as Moonsyst puts it, and its bolus technology can help to identify early onset of respiratory issues, mastitis, milk fever, metritis and lameness.
Herdwatch – Herdi

Multi-award-winning Herdwatch is no stranger to the agricultural world. Launched in 2012, it introduced in 2014 the first iteration of its mobile livestock management app – the first of its kind at the time. It allowed farmers to record their compliance requirements 'on the go', with a cloud-based system that also functions fully offline. In 2020, it was back with version two, Herdwatch NextGen, the result of two years of R&D and a €1m investment. Last year, it celebrated its tenth anniversary with more than 22,000 producers worldwide using its platform which encompasses cattle, dairy, sheep and pasture-management solutions.
The company recently unveiled the Herdwatch Enterprise Suite which connects and digitises the agri-food supply chain providing antimicrobial oversight, sustainability insights, AI-powered predictive analytics and is QA scheme compatible.
It also recently revealed details of its new AI assistant, Herdi. This facilitates farmers being able to speak into the app on their phones and record important info and updates making the gathering and inputting of information even more convenient. The company also recently opened its new state-of-the-art global headquarters in Roscrea, Co. Tipperary, which will be focused on innovation and will support the company’s growth and expansion plans, it says.
Innovation standouts
Samco Manufacturing Ltd
Next month, the annual National Ploughing Championships take place and will once again feature the Enterprise Ireland Innovation Arena and awards. Each year, the arena showcases the brightest and best agri-innovators and in 2024 the top award went to Samco Manufacturing Ltd for its new application system and mulch film designed for earlier planting and growth of potatoes. This was the result of being approached by Italian potato growers who had learned about Samco’s maize-growing film. With the new mulch film, the potato plant establishes an earlier growth pattern due to the microclimate generated by the film covering the surface above the plant. This will ultimately enable earlier harvesting and entry to the market where growers will have a greater price premium.
The Enterprise Ireland Innovation Arena Champion Award goes to already established companies with a focus on scaling and innovation. Samco was established in 1997, designing and manufacturing the Samco three-in-one machine which sows seed, sprays the soil with pre-emergence herbicide, and lays a thin layer of degradable mulch film over the seed bed. Samco’s system has typically been used to grow maize, corn, sunflowers, sorghum, soya, beet, rice and many types of vegetables.
Reap Interactive
Another company that was successful in 2024 at the Innovation Arena awards is Reap Interactive, which was named Start-Up Innovator of the Year, receiving a €10,000 prize fund. Its BovinePlus product uses AI and image analysis to provide real-time data on weight, health, and water intake. It offers insights which it says can boost profitability and efficiencies, and support sustainable livestock management. It tracks each animal individually, eliminating reliance on herd averages. Reap Interactive was founded on 2015 by CEO, Kieran Supple.
AgNav’s accolades

Last month, AgNav was awarded Sustainability Initiative of the Year at the Grocer Gold Awards in London, UK, beating six other finalists in the sustainable products and services category. This marks AgNav’s second UK award this year. In June, it won the Sustainability Award at the British Culinary Federation Awards.
Developed through a partnership between Bord Bia, Teagasc, and the Irish Cattle Breeding Federation (ICBF), AgNav is a free, easy-to-use online tool designed specifically for Irish farmers. It provides reliable, science-based insights to support farmers’ environmental and economic goals. Using AgNav, farmers can create customised farm sustainability action plans helping to reduce emissions, improve water quality, and enhance farmland biodiversity.
PitSeal

Another company deserving of recognition on completion of the 2024 AgTechUCD Agccelerator Programme was PitSeal, which was named the FBD AgTech One to Watch 2024. PitSeal is an award-winning company founded by Marion Cantillon, who is a PhD Walsh Scholar at Teagasc and University College Cork. She has invented an incredible eco-friendly, biofilm spray for pit silage that eliminates the need for plastic covering. The product reduces plastic waste as well as greenhouse gas emissions as it can be later eaten by livestock. Eaten by livestock, you ask? Well, yes, the product is comprised of unique strains of seaweed and nutrients – these form the airtight, water-repellent seal – and it can be eaten later as part of animals’ winter feed. A side effect of the product is farmer safety because the requirement to get up onto the pit after it has been covered by plastic to weigh it down is no longer there.
PitSeal’s innovation has been making waves for Marion who featured in the Sunday Business Post’s ‘30 Under 30’ in 2023, which celebrated the best tech minds in the country. Marion and PitSeal were winners of the Innovation & Technology category in Visa’s 2023 She's Next Grant Programme. The company won gold in the National Start-up Awards in the sustainability-focused category, and at the end of 2024, Marion was awarded the Global Excellence in Agriculture - Outstanding Young Agri-Entrepreneur Award at the AgriNext Conference.
Micron Agritech

In 2022, Micron Agritech won the Best Overall Start-up Award at the Enterprise Ireland Innovation Arena at the National Ploughing Championships for its product that provides rapid on-site parasite testing for grazing animals. The company’s rapid liver fluke test allows farmers to easily test livestock for liver fluke on-site through its Micron Kit app, with results delivered in minutes using AI analysis. Infections in livestock by liver fluke are a major economic problem for farmers, reducing yield and leading to significant treatment costs, as well as representing a serious animal-welfare issue, so Micron Agritech’s innovation provides an efficient, reliable solution to this issue. Recently, Micron Agritech has introduced new offerings; Micron Analytics and Predictive Animal Welfare System (PAWS). The former, the company says, will revolutionise how vets, animal health professionals, and animal owners track and manage patient health. It allows users to monitor test results, track trends and make data-driven decisions for better animal-health management. The latter allows the user to stay ahead of disease outbreaks and the first phase of this is the nematodirus forecasting system, which has an interactive map that shows real-time risk levels across different regions. Last year, Micron Agritech was included as part of Think Business’s top-100 list of hot young Irish start-up companies to watch in 2025. Earlier this year, the company received a special commendation at the RDS Sustainable Agriculture & Rural Development Awards under the Sustainable Rural Innovation category. And it is understood that a partnership is underway with veterinary pharmaceutical company, Dopharma.
Special mention
Evogen
In 2024, Evogen won the One to Watch Award at the end of the third New Frontiers Programme delivered by IADT Media Cube in partnership with NovaUCD. It aims to help dairy farmers to maximinse profits through smarter genetic selection. It uses advanced data analytics and AI to analyse farm-specific environmental factors to take the guesswork out of breeding decisions.