Glanbia on the fast track
Glanbia is moving quickly to increase its Optimum Nutrition brand profile by becoming a sponsor of the McLaren Formula 1 racing team.
The fascination with fast cars racing around a track escapes some people but there is no doubting the popularity of the sport and the huge exposure it receives across the globe. Milk consumption in its various forms is good for physical, psychological and mental wellbeing, and racing drivers such as Lando Norris and Oscar Piastri of the McClaren team need their wits about them as they compete at speeds of 220mph and upwards. As official sports nutrition partner of the McLaren Formula 1 Team for the 2024 season and beyond, Glanbia obviously hopes to retain its front runner status in the nutrition stakes. The sponsorship with McClaren should be a winning formula.