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‘Keeping You Safe’ wristband returns to Ploughing 2023

The National Ploughing Association and FBD will run the ‘Keeping You Safe’ wristband project at this year’s National Ploughing Championships (the Ploughing).
FBD CEO Tomás O Midheach; NPA MD Anna May McHugh; and Maureen O’Meara, FBD head of sales for Munster along with local children and parents launch the ‘Keeping You Safe’ wristbands initiative. Photo: Alf Harvey.

Over 40,000 of the safety wristbands will be handed-out at all the event entrances, which will allow for a contact phone number to be written on the band in case the wearer gets lost.
NPA managing director, Anna May McHugh commented: “We are delighted to be partnering up with FBD again on this excellent safety concept as all can now rest assured that loved ones will be returned safely in case they wander away in the crowds that attend Ploughing. With up to 300,000 visitors expected over the course of the three days these wristbands give reassurance and great peace-of-mind to all attending the event and add immensely to visitor experience.”
FBD CEO Tomás O Midheach said: “Everyone at FBD Insurance is delighted to return and support Ploughing this year. We are especially pleased to continue our support for the wristband child safety initiative. Over the years, this important initiative has proved incredibly useful in protecting children should they become separated from their parents or loved ones while attending the largest event in the Irish farming calendar.” All under-12s are free of charge once accompanied by an adult. 

View other Ploughing 2023 news