Premier Aubrac Show

The Irish Aubrac Cattle Breed Society will host its premier annual pedigree Show and Sale this Saturday, 29th October at Tullamore Mart.

On offer will be the top 10 Aubrac bulls available in Ireland and c. 60 females, including heifers, in-calf heifers and a number of cows with calf at foot also for sale. The auction will begin at 1.00 pm under auctioneer Tom Cox. On-line bidding will also be available.

Commenting, Aubrac Breed Society Chairman, James Donnellan said:  “This Saturday is our premier annual Show & Sale. It is also the best opportunity in the year for breeders, dairy farmers or anyone interested in this remarkable breed to come and see the best Aubrac cattle available in Ireland. All stock on offer have been pre-selected so buyers can have confidence that they will be bidding on the best of the best that the Aubrac breed has to offer Irish farmers.”

“As an added incentive to buyers, the Council of the Aubrac Society has decided that any bull that makes €4,000 or more on Saturday will qualify for a ‘Buyer’s Premium’ of €400 that will go back to the buyer of the bull,” he said.

“Aubracs are growing in popularity right across the complete spectrum of farmers including among dairy farmers where three of the top six active AI bulls in the ICBF Dairy Beef Cross Index - Dauphin, Despagnou and Madison – are Aubrac. Saturday’s Show and Sale will have wide appeal to suckler farmers, dairy farmers, and both established and new pedigree breeders.”

“It is a unique opportunity in the pedigree calendar for anyone interested in fine cattle and the best of pedigree cattle breeds,” he added. 

Sale catalogues are available directly from the Irish Aubrac Cattle Breed Society by emailing This email address is being protected from spambots. You need JavaScript enabled to view it. or by phoning 051 641106. For online bidding arrangements, contact Tullamore Mart.

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